![]() ![]() If your reach is high but your conversions are low, your funnel isn't as successful as it could be. ![]() The number of unique users who see your content is directly proportional to your reach. You can use reach to improve your audience targeting. Marketers typically track reach and impressions to see how well their paid campaigns are performing. Viewers might not convert when seeing an ad just once. If the number of impressions is equal to the number of reach, your campaign might not perform that well. The reach, however, is one because the ad was only delivered to one account.īy default, the number of impressions will always be higher than the number of reached accounts. You could have seen that Instagram ad five times in the last week. So that's why it is important to understand the difference between reach and impressions. In an ideal world, all of your followers would see and engage with every piece of content you share. The difference between reach and impressions Impressions are the number of times your content is displayed on people’s feeds - whether clicked or not. Reach is the total number of people who actually see your content. Which one is better for your business - reach or impressions?.Why are reach and impressions important?.The difference between reach and impressions.What is the difference between reach and impressions and which one should you track? It's no secret that data-driven marketing is crucial to any company's business strategy.Īnd the debate over reach and impressions continues to rage among marketers and social media content creators. ![]()
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